Archery as a mass sport - this is a vision we have been pursuing for many years. With strong partnerships, progress can be accelerated in this sector as well, which is why BSW works together closely with various partners in Germany and Europe to promote archery. We would like to present you a selection in this article.

partner
2020

BOW by Markus Hertzsch

We live/love archery. And exactly for this reason it is an affair of the heart for us that our beloved sport steps out of its niche existence more and more.. In addition to our program for the promotion of sports, we are always happy about exciting cooperations that focus on the sport of archery. When Markus approached us with his idea, we were immediately thrilled.

Alex von Adventure_is_Outside und sein Weg zum Bogenjagdschein

BOW - the beginning of a breathtaking photo series

Jane - Drake Gecko
Photographer: Markus Hertzsch
Angelique - Drake Gecko
Photographer: Markus Hertzsch
Jane - Drake Gecko
Photographer: Markus Hertzsch
Angelique - Drake Gecko
Photographer: Markus Hertzsch

With its multiple award-winning portraits and publications, Markus has rightly gained a reputation as one of the most renowned artists in his field. With his series TWO BEAUTIES he proved  that he is a master of image composition. Not only the model, but also a second object is equally important to him and he knows how to put it in the limelight in a masterly manner.

The idea behind the series is quickly explained. Markus considers the contrast between the very technical aspects of a modern sports bow and the rather organic, almost soft forms to be particularly exciting. And it is precisely these forms that are also found in the models' curves. The immense body tension that the bow imposes on a shooter is also fascinating. During his research he then either came across overdrawn fantasy stagings or, as a complete contrast, unemotional competition pictures. So it was high time for clean and highly aesthetic pictures that show both the model and the bow in a dignified light. 

The photos from the first two shootings with Angelique, Jane and the gecko by Drake Archery are a more than successful start to this photo series. Of course, experienced archers will find one or two posture mistakes, but these do not detract from the aesthetics and charm of the photos. They, in fact, just point out how much technical sophistication there is in our favorite sport. We hope you are as excited about the upcoming pictures as we are.

partner
2020